So you have created your social media profiles, now what? Once you enter the social media realm it is very important to stay active, be unique and offer quality content to your audience. How can you balance all your networks and stay in touch with those key connections?
Once you have established your target networks and created your professional profile you need to take a moment to create your management plan. This can consist of a variety of tasks from articles, to forum commenting, offering tips on LinkedIn and much more.
I fell a good rule to implement is engaging in social media activities for about 30 minutes 5 days a week. This gives you time to check on your networks, make appropriate comments, and see if there are any issues that you need to attend to.
Make a schedule for yourself. Stay on track, up to date, and ahead of the game by constantly communicating through your social networks. Set a day for writing content, set a time for each network, utilize social bookmarking at least once a week and seek out new connections.
Use tools to streamline your work. You want to work smarter not harder. There are numerous tools for syndicating your blog posts, scheduling Tweets, updating your status across many networks and share content between platforms. To schedule Tweets you can use TweetLater. This is a great service that allows you make announcements or invitations at scheduled times. A good service for updating your status across many platforms is ping.fm. They support over 40 networks. You can use tools on Facebook (both profiles and pages) that import your blog. LinkedIn also has a similar application.
Re-purpose your content. This is the one of the easiest ways to publish a wide range of content. If you wrote an article that did great consider making a video of it. Post it on the video sites, such as YouTube, and of course your blog. Make a presentation, an audio for those that want to listen rather then read and even a Top Tips list for a free eBook. You have many options to help you reach the widest audience possible.
Stay consistent and be as innovative as possible. If you stay in your audience's view they will not forget about you.