LinkedIn B2B lead generation - what you know...and who you know

in Network

How do you go about presently generating sales leads? In a lot of cases, businesses can generate leads with 2 standard outward methods:

One. A contact in your immediate network, and two; Pushing messages out to a pool of non-opt-in prospects, one thing we tend to prefer to call 'spraying and praying'.

However there's a higher way to use the free tools you have got at hand, and generate leads at a lower price - your LinkedIn online profile.

It's time to alter the approach you view free professional networking sites like LinkedIn, from being a virtual telephone directory of your colleagues and customers to being a lively list of potential new and interesting contacts.

The new technologies of social media has opened out your ability to grow and capitalise on your business network and pull in new pools of leads in a very non-intrusive, cost-efficient method.

I'll bet that the bulk of your LinkedIn network could be a mixture of folks you've worked with throughout your career however with 2 new users signing up to the LinkedIn network each second, the chance to expand you network is certainly and easily achievable.

So, here are a few ways in which to urge the simplest worth out of the biggest business social network within the world:

People need to feel valued, and not like simply another stepping stone for his or her business colleagues or acquaintances.

Posting relevant content demonstrates that you simply are experienced your field and need to supply continuous development to your contacts and business, rather than a network machine.

Connect with new folks you meet, as much as possible, with each meeting (virtual or face-to-face), check that you send an invitation to connect on LinkedIn to any new contacts.

Take the additional minute to customise personally the invite message too. One thing to the impact of: "great meeting you at 'x' event, it would be good to work together using my knowledge of x and yours'

This will demonstrate that you view them as quite as more than just another contact in your network. Later down the line they may become a helpful 'super connector' in the future.

This is one method can also be applied on various other social media sites, there's no specific rule!

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Sadie Hawkins has 105 articles online and 1 fans

 

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LinkedIn B2B lead generation - what you know...and who you know

This article was published on 2013/10/15